Sponsored Content

Sponsored Content

Please review the following information as you prepare your Sponsored Content for distribution on ProBrewer.

List of content you plan to promote:

Saved Webinars, White Papers, Case Studies, Educational advertorial content (problem/solution/product), etc.
  1. 3 content article titles (each can be swapped out once during the campaign)
  2. Planned delivery dates
  3. 50-word text ad for each content piece
Sponsored Content Article Guidelines:
  1. Length 500 - 2000 words 
  2. Word doc format
  3. Include up to 3 images that integrate with the story
    1. More can be approved but check with us first please.
    2. Images should be publication ready and at least 600 x 600 at 72dpi.
  4. Article must be of educational value to the reader.
    1. One example: present the background / problem, potential solutions (including your solution) with pros and cons of the solutions, then the pitch for your solution/product.
    2. Sponsored Content is NOT a sales forum. You may include your service or product in the article, but only in an educational context.
    3. “Sales sheets” or other documents created as a sales product for your company will not be accepted as sponsored content and can be profiled in other ways on ProBrewer.
Sponsored Content Webinar Guidelines:
  1. Must be a saved webinar (no live events)
  2. Video should be hosted on YouTube or Vimeo - will be embedded in your sponsored content post.
    1. Make sure to set the key frame to something interesting or create a title card.
  3. Provide lead-in text to the video that will convey the educational content provided by webinar(s) and other pertinent information as well as link to webinar and related materials.
  4. Content must meet the educational value standard as outlined above
Sponsored Content examples:  
  1. Article - Better Carbonation with xFlow Technology
  2. Webinar - Interpreting Foam Problems with Charlie Bamforth



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